HOW AND WHY IS THE CORPORATE SECTOR INVOLVED IN MITIGATING DISASTERS?
To illustrate the private sector motivation and role in the disaster response and recovery, a research was conducted on corporate responses to the Gujarat Earthquake in India. The analysis produced findings based on in-depth interviews with national and multinational companies which responded to the Gujarat Earthquake. These indicated that corporations are motivated to become involved in disaster response and recovery based on five organisational factors:
1. Social Values
2. Disaster Sensitivity
3. Internal Organisation
4. External Pressures
5. Perceived Benefits
These dimensions expands the understanding of corporate motivations that focusses primarily on organisational benefits and stakeholder expectations, and introduces the critical influences of social values, commitment to philanthropy, and resource availability and relevancy. The corporate sector has, till now, focussed primarily on providing immediate relief. This succour comes in the form of providing large amounts of cash to substantiate the relief efforts of the government, providing medical and food aid to the needy, and in some cases, helping affected communities in their rehabilitation process in the wake of a calamity.
To illustrate the private sector motivation and role in the disaster response and recovery, a research was conducted on corporate responses to the Gujarat Earthquake in India. The analysis produced findings based on in-depth interviews with national and multinational companies which responded to the Gujarat Earthquake. These indicated that corporations are motivated to become involved in disaster response and recovery based on five organisational factors:
1. Social Values
2. Disaster Sensitivity
3. Internal Organisation
4. External Pressures
5. Perceived Benefits
These dimensions expands the understanding of corporate motivations that focusses primarily on organisational benefits and stakeholder expectations, and introduces the critical influences of social values, commitment to philanthropy, and resource availability and relevancy. The corporate sector has, till now, focussed primarily on providing immediate relief. This succour comes in the form of providing large amounts of cash to substantiate the relief efforts of the government, providing medical and food aid to the needy, and in some cases, helping affected communities in their rehabilitation process in the wake of a calamity.