CORPORATE SECTOR FOCUS
The ever-increasing vulnerability of the society to various natural and manmade hazards is a serious issue in developing countries. Globalisation, development patterns, population explosion, poverty and environmental degradation have increasingly placed more people at risk. In various international and national fora, there has been a constant realisation that effective and holistic disaster mitigation requires greater multi-sectoral collaboration. Tackling complex disaster situations have raised the need for an effective private sector participation in disaster management. Till now, the involvement of the private sector in mainstreaming the mitigation process has been very low. The sector is a major tour-de-force by way of having organised, disciplined, skilled and trained workforce and possesses tremendous resources. Notwithstanding these strengths, only piecemeal efforts have been made by the government, community and the sector itself. The private sector is already beginning to play more engaged roles in disaster response and recovery on a voluntary basis, yet limited understanding currently exists about their activities in this area due to lack of concentrated efforts.
The ever-increasing vulnerability of the society to various natural and manmade hazards is a serious issue in developing countries. Globalisation, development patterns, population explosion, poverty and environmental degradation have increasingly placed more people at risk. In various international and national fora, there has been a constant realisation that effective and holistic disaster mitigation requires greater multi-sectoral collaboration. Tackling complex disaster situations have raised the need for an effective private sector participation in disaster management. Till now, the involvement of the private sector in mainstreaming the mitigation process has been very low. The sector is a major tour-de-force by way of having organised, disciplined, skilled and trained workforce and possesses tremendous resources. Notwithstanding these strengths, only piecemeal efforts have been made by the government, community and the sector itself. The private sector is already beginning to play more engaged roles in disaster response and recovery on a voluntary basis, yet limited understanding currently exists about their activities in this area due to lack of concentrated efforts.